Arctic fox Wukk at TIERART

Data Privacy Statement

of TIERART Wild Animal Sanctuary


1. General Information

1.1 Objective and Responsibility 

1. This Data Privacy Statement is to inform you about the nature, scope and purpose of the processing of personal data related to our website and the related websites, features and contents (hereinafter collectively referred to as "online service" or "website"). Details of these processing activities can be found in section 2.

2. Details of data processing for the purpose of carrying out our business processes are described in section 3.

3. The online service is provided by TIERART gGmbH (Tierartstraße 1, 66506 Maßweiler, Germany) – hereinafter referred to as "provider", "we" or "us" - who is also legally responsible under the data protection law.

4. Our online service is hosted by Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany, and is maintained by web&co, Marxergasse 5/24, A-1030 Vienna, Austria. The server is located in Germany.

5. You can reach out to our Data Protection Officer using the e-mail address

6. The term "user" encompasses all customers, interested people, employees and visitors of our online service.

1.2 Legal Bases

In general, we collect and process personal data based on the following legal bases: 

a. Consent in accordance with Article 6 paragraph 1 (a) General Data Protection Regulation (GDPR). Consent meaning any freely given, specific, informed and unambiguous indication of agreement, which could be in the form of a statement or any other unambiguous confirmatory act, given by the data’s subject consenting to the processing of personal data relating to him or her.

b. Necessity for the performance of a contract or in order to take steps prior to entering into a contract according to Article 6 paragraph 1 (b) GDPR, meaning the data is required in order for us to fulfil our contractual obligations towards you or to prepare the conclusion of a contract with you.

c. Processing to fulfil a legal obligation in accordance with Article 6 paragraph 1 (c) GDPR, meaning that e.g. the processing of data is required by law or other provisions.

d. Processing in order to protect legitimate interests in accordance with Article 6 paragraph 1 (f) GDPR, meaning that the processing is necessary to protect legitimate interests pursued by us or by a third party, unless such interests are overridden by your interests or fundamental rights and freedoms which require the protection of personal data.

The specific legal bases for the individual processing operations are listed in the following sections.

1.3 Data Subject Rights

You have the following rights with regards to the processing of your data through us:

a. The right to lodge a complaint with a supervisory authority in accordance with Article 13 paragraph 2 (d) GDPR and Article 14 paragraph 2 (e) GDPR

b. Right of access in accordance with Article 15 GDPR

c. Right to rectification in accordance with Article 16 GDPR

d. Right to erasure („”right to be forgotten“) in accordance with Article 17 GDPR

e. Right to restriction of processing in accordance with Article 18 GDPR

f. Right to data portability in accordance with Article 20 GDPR

g. Right to objection in accordance with Article 21 GDPR

Notice: Users may object to the processing of their personal data in accordance with legal allowances at any time with effect for the future. The objection may in particular be made against processing for the purposes of direct marketing.

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in particular in the Member State of your place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR.

1.4 Data Erasure and Duration of Storage

The personal data of the data subject will be erased or blocked as soon as the purpose of the storage is inapplicable. Storage of data beyond that may occur if such storage is required by the European or national legislator in EU regulations, laws or other regulations to which the controller is subject. Blocking or erasure of data also takes place when a retention period mandated by the standards mentioned expires, unless the continued storage of data is required for the conclusion of a contract or the fulfilment of contractual obligations.

1.5 Security of Processing

1. We have implemented appropriate and state-of-the-art technical and organisational security measures (TOMs). Thus, the data that is processed by us is protected against accidental or intentional manipulation, loss, destruction and unauthorized access.

2. These security measures include in particular the encrypted transfer of data between your browser and our server.

1.6 Transfer of Data to Third Parties, Subcontractors and Third Party Providers

1. A transfer of personal data to third parties only occurs within the framework of legal requirements. We only disclose personal data of users to third parties, if this is required e.g. for billing purposes or other purposes, if the disclosure is necessary to ensure the fulfilment of contractual obligations towards the users.

2. If we engage subcontractors for our online service, we have made appropriate contractual arrangements as well as adequate technical and organizational measures with these companies.

3. If we use content, tools or other means from other companies (hereinafter collectively referred to as "third party providers") whose registered offices are located in a third country, it is assumed that a transfer of data to the home countries of these third party providers occurs. The transfer of personal data to third countries takes place exclusively only, if an adequate level of data protection, the user’s consent or another legal permission is present.

2. Processing Activities within the Scope of our Online Service 

2.1 Collection of Information

1. When using our online service, information may be transferred automatically from the browser of the user to us; this information includes the name of the accessed website, file, date and time of the access, amount of data transferred, notification about successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

2. The processing of this information takes place based on legitimate interests in accordance with Article 6 paragraph 1 (f) GDPR (e.g. to optimize the online service) as well as to ensure the security of processing in accordance with Article 5 paragraph 1 (f) GDPR (e.g. for the defence and clarification purposes of cyberattacks).

3. This information will be automatically deleted latest 30 days after the termination of the connection, unless any other retention periods require otherwise.

4. The collection of the data and the storage of the data in log files is essential for the provision of the online service. Therefore users are not entitled to the options of erasure, objection or correction.

2.2 DoubleClick

1. DoubleClick by Google is a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (‘Google’). 

2. DoubleClick by Google uses cookies to present you with adverts that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which adverts have been displayed in your browser and which adverts have been viewed. The cookies do not contain any personal information. The use of DoubleClick cookies only enables Google and its partner websites to display adverts based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for analysis and stored there. Under no circumstances will Google combine your data with other data collected by Google.

3. With your consent in accordance with Article 6 (1) (a) GDPR to the use of YouTube, Doubleclick is automatically reloaded. You consent to the processing of the data collected about you by Google in the manner and for the purposes described above. 

4. you can find more information about DoubleClick by Google and data protection here:

2.3 Google Analytics

1. We use Google Analytics, a web analytics service of Google Ireland Limited (Gordon House Barclays Dublin Ireland - hereinafter "Google"), on the basis of your consent for the analysis, optimization and economic operation of our online offer pursuant to Art. 6 para. 1 lit. a. GDPR. Google uses cookies and other technologies. The information generated by the service about the use of the online offer by the users is transmitted to a Google server in the USA and processed there.

2. Google acts on our behalf within the framework of order processing in accordance with Article 28 GDPR. We have concluded a data protection agreement with Google that contains the EU standard data protection clauses.

3. We use Google Analytics with IP anonymization enabled.

4. Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID that can be used to recognize you during future website visits. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:

5. The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 26 months. Other data remains stored in aggregated form indefinitely.

6. For more information on data usage by Google, settings and revocation options, please visit Google's websites:

2.4 Google Tag Manager

1. This website uses Google Tag Manager. This service enables the management of website tags via an interface. The Google Tool Manager only implements tags, does not set cookies and does not collect any personal data. The Google Tag Manager triggers other tags that can collect personal data. However, Google Tag Manager does not access this data.  

2. If the deactivation takes place at domain or cookie level, it remains valid for all tracking tags implemented with Google Tag Manager.

3. The use of Google Tag Manager is based on our legitimate interests in accordance with Article 6 (1) (f) GDPR. We are interested in the efficient and simple provision of our services.

2.5 MediaMath

1. This website uses the retargeting technology of MediaMath Inc (MediaMath UK Ltd, Attn: Melinda Clemans, 230 Blackfriars Road, London, SE1 8NW).

2. The function is used to present interest-based adverts (advertisements) to visitors to the website as part of the MediaMath advertising network, which relate to content that the visitor has previously accessed on websites. MediaMath processes the data associated with your end device into a pseudonym, a so-called ‘MediaMath ID’. The MediaMath ID and other information collected via the platform can also help us to measure your activities on our website and thus determine the effectiveness of the adverts provided via the platform. This allows us to better fulfil your needs. It also allows us to show you adverts for the types of products you may be interested in.

3. this is only done via websites that use MediaMath's retargeting technology. Like most digital marketing platforms, MediaMath also uses cookies, mobile advertising IDs, web beacons or pixel tags to identify you and collects information from your end device about browser type (e.g. Chrome or Internet Explorer), operating system (e.g. Mac OS or Windows), browser language (e.g. German or English), IP address, Internet service provider (e.g. Comcast or Verizon) in order to create a pseudonymised user profile of you. Based on this user profile, relevant ads are displayed and the delivery and reporting of ads via the MediaMath platform is optimised. The pseudonymised user profile is stored by Media Math for 30 days to 13 months after the last use. The temporary cookie loses its validity after 60 days.

4. MediaMath may transfer the information to third parties if this is required by law or if third parties process this data on behalf of MediaMath. According to its own information, MediaMath does not collect any personal data during this process.

5. for more information on how MediaMath uses your data and a way to prevent MediaMath from using cookies, please refer to MediaMath's privacy policy at:

6. you can object to the processing of your data at any time by deselecting it via the privacy settings of your web browser or deactivating it here:

2.6 Consent Management by Usercentrics

1. We use the Usercentrics Consent Management Platform as a consent management tool as part of the Analytics activities on our website. The Usercentrics Consent Management Platform collects log file and consent data using JavaScript. This JavaScript enables us to inform users about their consent to certain tags on our website and to obtain, manage and document this consent.

2. We process the following data in the process:

  •  Consent data or data of consent (anonymized log data (Consent ID, Processor ID, Controller ID), Consent Status, Timestamp).
  • Device data (e.g. shortened IP addresses (IP v4, IP v6), device information, timestamp)
  • User data (e.g. e-mail, ID, browser information, SettingIDs, Changelog)

The ConsentID (contains the above data), the Consent status incl. timestamp are stored in the local memory of your browser and simultaneously on the cloud servers used. Further processing will only take place if you submit a request for information or revoke your consent. In this case, the relevant information is provided to us in a compact data format in an easily readable text form for the purpose of data exchange (JSON file).

3. No user information is stored for the statistics of the use of the granted or not granted consent. Only the frequency and locations of clicks are stored.

4. The personal data is stored on a Google Cloud server located in the EU (Brussels, Belgium or Frankfurt am Main, Germany).

5. The purpose of the data processing is the analysis and management of the consents granted, in order to comply with our obligation of a GDPR-compliant consent management. The use of Usercentrics serves the purpose of proving granted and non-granted consents as well as their management.

6. The legal basis for the management of your consents for the processing of your personal data is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the legally secure documentation and verifiability of consents, the control of marketing measures on the basis of the consent granted as well as the optimization of consent rates.

7. The data is deleted as soon as it is no longer required. The associated cookie has a term of 60 days. The revocation document of a previously granted consent is kept for a period of three years. The retention is based on the one hand on our accountability pursuant to Art. 5 para. (2) GDPR.

2.7 YouTube

1. We use YouTube for the integration of videos. The videos are embedded in extended data protection mode.  

2. The YouTube website uses cookies to collect information about the users of the website. YouTube uses them, among other things, to compile video statistics, prevent fraud and improve user-friendliness.  

3. By using YouTube, a connection is established with the Google DoubleClick network. Starting the video may trigger further data processing. We have no influence on this.

4. Further information on data protection at YouTube can be found in the privacy policy at:

5. This information is processed on the basis of legitimate interests in accordance with Article 6 (1) (f) GDPR.

6. Youtube automatically loads the following services:

2.8 Links to other websites

1. While using some of our services, you will be automatically redirected to other third-party websites or a connection to third-party domains will be established (examples: ‘’ and ‘’).

2 Please note that this privacy policy does not apply there. The privacy policy of the linked website may differ significantly from this one.


1. We use the services of JENTIS GmbH (Schönbrunner Straße 231, 1120 Vienna) hereinafter ‘JENTIS’ to analyse the user behaviour of website visitors and to optimise the website (JENTIS Server Side Tracking).

2 The legal basis for the use of the services is the balancing of interests pursuant to Art. 6 para. 1 lit. f GDPR. Our legitimate interests consist in ensuring IT security, in the fulfilment of user interests and in the economic operation of our online offering.

3. Details on data protection at JENTIS can be found at:

3. Processing for the purpose of carrying out our business processes

3.1. Contact Form and Contacting via e-mail

1. When contacting us (via online form or e-mail), the data provided by the user will be processed exclusively for processing the inquiry and its handling.

2. Any other use of the data will only take place based on the given consent from the user.

3. The users' data will be stored in our eMail System. The legal retention periods for business letters apply.

3.2. Newsletter

1. With the following information we inform you about the contents of our newsletter and e-mail communication as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures.

2. Double opt-in and logging

When registering for our newsletter, the so-called double opt-in procedure is carried out, i.e. after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that nobody can register with other e-mail addresses. Subscriptions to the newsletter are stored in order to fulfil legal obligations to provide evidence. This includes storing the time of registration and confirmation as well as the IP address.

3. Newsletter service provider

The newsletter is sent using the Marketing Cloud from Germany GmbH (Erika-Mann-Str. 31-37, 80636 Munich, Germany) - hereinafter referred to as the ‘newsletter service provider’. The data protection regulations of the newsletter service provider can be viewed here:

According to its own information, the e-mail tool provider can use this data in pseudonymous form - i.e. without allocation to a user, to optimise or improve its own services, e.g. to technically optimise the dispatch and presentation of the newsletter and e-mail communication or for statistical purposes in order to determine from which countries the recipients come. However, the e-mail tool provider does not use the data of our newsletter recipients to contact themselves or to pass the data on to third parties.

4. Registration data

To register for the newsletter and e-mail communication, you must enter your e-mail address, first name and surname.

5. Statistical survey and analyses

The newsletters and e-mail communication contain a so-called "web-beacon", i.e. a pixel-sized file which is retrieved from the server of the e-mail tool provider when the newsletter or e-mail communication is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times.

The statistical surveys also include determining whether the newsletters and e-mail communications are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our intention, nor that of the e-mail tool provider, to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

6. Legal bases

The use of the e-mail tool provider, the performance of statistical surveys and analysis as well as the logging of the registration process shall be based on our legitimate interests in accordance with Article 6 (1) (f) GDPR. We are interested in providing a user-friendly and secure newsletter system that serves our business interests and meets the expectations of our users.

7. Termination/Revocation

You can cancel the receipt of our newsletter and e-mail communication at any time, i.e. revoke your consent. You will find a link to opt out at the end of each newsletter and e-mail communication. If the users have cancelled the newsletter or e-mail communication reception, the personal data of the users processed for its dispatch will be deleted.

3.3 Ticket shop

1. You can purchase admission tickets for the TIERART Wildlife Centre via our online service. We use the Regiondo service for this purpose. Regiondo is a service provided by Regiondo GmbH, Grafinger Str. 6, 81671 Munich, Germany.  

2. We have concluded a data protection agreement with Regiondo GmbH. Regiondo is responsible for the operation of the ticket shop; we are responsible for the content posted in the ticket shop.

3. If you click on the ‘Tickets‘ navigation, the Regiondo service will be integrated into our website by means of an iframe.

4. All functions on the sales page as well as the entire downstream sales processing are carried out via Regiondo. You can find Regiondo's privacy policy at

5. Payment is processed by credit card or Paypal. In this context, Regiondo establishes a connection to the payment service provider Stripe (Stripe, Inc.,

6. Legal basis for the processing of personal data is Article 6 paragraph 1 lit. b GDPR (necessary for the fulfilment of the contract).

3.4. Donations and Sponsorship

1. Scope and purpose of data processing, legal basis

We provide forms in our online presence that the user can use to make a donation or sponsorship electronically. We process the data collected in this context for the purpose of processing the payment and for the support of donors and sponsors in accordance with Article 6 paragraph 1 lit b GDPR (performance of a contract).

The use of your address data for interest-based postal, promotional purposes is carried out in accordance with Article 6 paragraph 1 lit. f GDPR (balancing of interests).

Furthermore, the processing of data is necessary due to tax regulations as well as money laundering regulations according to article 6 paragraph 1 lit. c GDPR (legal obligation).

2. Data

The data collected in each case are recognisable in the form used; these are in particular data on the donation (e.g. amount, donation interval and payment method) as well as personal master data and contact data (e.g. e-mail address and telephone number).

3. Recipient

If you make your online donation or the regular contributions for your sponsorship by direct debit, these will be transferred to our bank and collected from your bank account.

Credit card

If you select the ‘credit card’ payment method, we transmit personal data required for processing the payment to the payment service provider Unzer GmbH (Vangerowstraße 18, 69115 Heidelberg); formerly mPAY24 GmbH.

Your credit card data will only be transmitted to Unzer GmbH via 256-bit SSL encryption, where the accuracy of the card data is checked with the respective credit card company and the creditworthiness and validity are verified. We do not store your credit card details.

Information on data protection at Unzer GmbH can be found at

Direct debit

If you select the ‘direct debit’ payment method, we transmit the personal data required to process the payment to b4payment GmbH (Obermünsterstraße 14, 93047 Regensburg).

Information on data protection at b4payment GmbH can be found at

If you give us a direct debit authorisation from an account in Austria or Switzerland, we will forward your data to Vier Pfoten Austria or Vier Pfoten Switzerland. The forwarding is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR) to minimise the costs of foreign direct debits and to be able to use your donation to the full extent for animal welfare. In the event of such forwarding, you will be informed of this via a confirmation message.


If you select the payment method "PayPal", we transmit personal data required for the processing of the payment to PayPal (Europe) S.à r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449 Luxembourg).

Information on data protection at PayPal (Europe) S.à r.l. et Cie, S.C.A. can be found at

4. Possibility of objection and removal

You can object to us using your data for advertising purposes at any time with effect for the future.

You can revoke your consent to data processing at any time with effect for the future.

4. Cookie Policy 

4.1. General Information

1. Cookies are information transmitted by our web server or third-party web servers to the users' web browsers where they are stored for later retrieval. Cookies can be in the form of small files or any other types of information storage.

2. In the case that users do not want that cookies are stored on their computer, they will be asked to disable the corresponding option in their browser's system settings. Saved cookies may be deleted in the system settings of the browser. The exclusion of cookies can lead to functional impairments of this online service.

4.2 Cookie overview, Objection Options

You can find an up-to-date overview of the cookies used on this website in the Consent Management Platform (CMP); see section 2.11 ‘Usercentrics Consent Management’. Here you can view the cookies used and configure your preferences. 

5. Changes to the Data Privacy Policy 

1. We reserve the right to change this Data Privacy Policy with regards to the data processing, in order to adapt it to changed legal situations, to changes of the online service or of the data processing.  

2. If users' consents are required or if elements of the Data Privacy Policy contain provisions in regards to the contractual relationship with the users, the changes will only be made with the consent of the users.  

3. Users are requested to keep themselves informed about the content of this Data Privacy Policy on a regular basis.

Version: 17th May 2024


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